Target Audience
HKCTV originally targeted the middle-class subscribers who would be willing to pay for a diversified choice of local and international programmes. Afterwards, it adopted a price discrimination marketing scheme charging residents of public estates with lower prices when compared to the private housing residents. Along with lowered prices, subscribers from the working class can also enjoy benefited services that come along with the combo offered, such as cheaper phone line services from Wharf Holdings Limited and broadband internet access services from I-Cable. Occasionally, HKCTV would use "give-away" marketing strategies to attract more subscribers such as its 12th Anniversary combo; subscribers would be gifted with a DVD recorder upon subscription to their combos. These business strategies have successfully increased HKCTV's sales to over 540,000 current subscribers as well as free news (Newsline Express) on Hong Kong's KCRC Railway.
Read more about this topic: Cable TV Hong Kong
Famous quotes containing the words target and/or audience:
“All of women’s aspirations—whether for education, work, or any form of self-determination—ultimately rest on their ability to decide whether and when to bear children. For this reason, reproductive freedom has always been the most popular item in each of the successive feminist agendas—and the most heavily assaulted target of each backlash.”
—Susan Faludi (20th century)
“Constantly risking absurdity and death whenever he performs above the heads of his audience the poet like an acrobat climbs on rime to a high wire of his own making.”
—Lawrence Ferlinghetti (b. 1919)