Target Audience
HKCTV originally targeted the middle-class subscribers who would be willing to pay for a diversified choice of local and international programmes. Afterwards, it adopted a price discrimination marketing scheme charging residents of public estates with lower prices when compared to the private housing residents. Along with lowered prices, subscribers from the working class can also enjoy benefited services that come along with the combo offered, such as cheaper phone line services from Wharf Holdings Limited and broadband internet access services from I-Cable. Occasionally, HKCTV would use "give-away" marketing strategies to attract more subscribers such as its 12th Anniversary combo; subscribers would be gifted with a DVD recorder upon subscription to their combos. These business strategies have successfully increased HKCTV's sales to over 540,000 current subscribers as well as free news (Newsline Express) on Hong Kong's KCRC Railway.
Read more about this topic: Cable TV Hong Kong
Famous quotes containing the words target and/or audience:
“But this we know, the obstacle that checked
And tripped the body, shot the spirit on
Further than target ever showed or shone.”
—Robert Frost (1874–1963)
“We are born at the rise of the curtain and we die with its fall, and every night in the presence of our patrons we write our new creation, and every night it is blotted out forever; and of what use is it to say to audience or to critic, “Ah, but you should have seen me last Tuesday”?”
—Michéal MacLiammóir (1899–1978)