Caachi

Caachi is an Internet platform that enables filmmakers and other content producers to leverage the Internet to distribute their video creations, namely films, to a global audience. Filmmakers can now self-distribute their films through the Internet which is in contrast to having to rely on major film studios and traditional distributors to distribute their films.

Under the traditional distribution model, filmmakers can not freely distribute their films because film distribution is geared to theatrical releases, which requires a large expenditure of marketing dollars. The film studios and other distributors step into the funding role to help promote films that they choose to support. This however leaves film distribution in the hands of the studios and other distributors, who act as gatekeepers determining what films are shown to the public. These gatekeepers control distribution, partly to ensure that they remain profitable since the cost of marketing films has exponentially grown recently.

Caachi embodies online distribution through video downloading, which is a departure from the proprietary, controlled film distribution model embraced by film studios and other traditional distributors. Caachi uses Miro, a free and open_source video player that integrates a RSS aggregator, BitTorrent client and the VLC media player. Unlike film studios and traditional distributors, Caachi does not employ Digital Rights Management (DRM) in its films. Therefore a user can download a films and move it to any other device or platform for that user's personal use. In this sense, Caachi follows the policies favored by entities like the Electronic Frontier Foundation that believe DRM should not be used in connection with the personal use of legitimately purchased films.