Seven's Involvement
In 1997 Sports Vision ran into financial difficulty; Sports Australia struggled to get viewers due to the limited reach of the Optus cable, and aggressive marketing of the Fox Sports service by Foxtel. The company eventually collapsed, but the Seven Network bought the channels and relaunched them on 1 March 1999 under the C7 Sport brand. Sports Australia became "C7 Gold", or "C7 Twelve", after its channel assignment on Optus. Sports Australia 2 became "C7 Blue", or "C7 Thirteen". Sports AFL's programming was carried on the other two channels.
Shortly afterwards, Seven signed a deal with Austar that saw C7 become available to most of regional Australia from April. Austar had many more subscribers than Optus at the time. Before the deal, C7 had only been available in the small Optus cabled areas in Sydney, Melbourne and Brisbane. C7 was never available to the majority of people in the capital cities (except Hobart and Darwin).
Read more about this topic: C7 Sport
Famous quotes containing the word involvement:
“It may be tempting to focus on the fact that, even among those who support equality, men’s involvement as fathers remains a far distance from what most women want and most children need. Yet it is also important to acknowledge how far and how fast many men have moved towards a pattern that not long ago virtually all men considered anathema.”
—Katherine Gerson (20th century)
“The glorious dream of full father involvement in infant care will not become a widespread reality overnight. But it can happen, and it eventually will happen,... A lot of progress may take place in a short period of time if we just lighten up, step back, and give the guys a decent chance.”
—Michael K. Meyerhoff (20th century)