Early Days
When Optus Vision launched in 1995, it carried two sports channels: Sports Australia, and Sports AFL (which showed Australian Football League games.) These channels were run by a company called Sports Vision, in which Seven Network was a partner. A third channel, Sports Australia 2, was added during the 1996 Atlanta Olympics, and later used to show additional live programming.
The programming lineup on the Sports Australia service was generally considered superior to that of its rival, Fox Sports Australia, with the AFL, Australian Rugby League premiership, the Australian National Soccer League, the FA Premier League, and Sheffield Shield cricket. At the time, Fox Sports' lineup focused more on less popular sports.
Read more about this topic: C7 Sport
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