Branding and Marketing
The c2c name could be conceived to represent city to coast or capital to coast, reflecting the nature of the route, or commitment to customers.
The c2c website states:
The name c2c doesn't mean anything specific. In a sense it can mean anything you want it to. Its uniqueness reflects the young, vibrant character of the people we serve. c2c could stand for coast to capital, or capital to coast. From our point of view, one of the most important things it stands for is commitment to customers.c2c used the slogan way2go, but now uses the Making travel simpler slogan also used by other companies in the National Express Group. All stations on the route are managed by c2c except London Fenchurch Street (Network Rail) and West Ham (London Underground).
Read more about this topic: C2c