Social Psychology Research
The bystander effect was first demonstrated in the laboratory by John Darley and Bibb Latané in 1968 after they became interested in the topic following the murder of Kitty Genovese in 1964. These researchers launched a series of experiments that resulted in one of the strongest and most replicable effects in social psychology. In a typical experiment, the participant is either alone or among a group of other participants or confederates. An emergency situation is then staged. The researchers then measure how long it takes the participants to act, and whether or not they intervene at all. These experiments have often found that the presence of others inhibits helping, often by a large margin. For example, Bibb Latané and Judith Rodin staged an experiment around a woman in distress in 1969. 70 percent of the people alone called out or went to help the woman after they believed she had fallen and gotten hurt, but when there were other people in the room only 40 percent offered help.
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