Sponsorship
Bwin currently sponsor football giant Real Madrid. In October 2010 Bwin announced a sponsorship for the upcoming three football seasons in which they will be the title sponsor of the Portuguese League Cup - in future named "Bwin Cup". Italy's second tier Serie B has already been re-branded "Serie bwin" after a two-year sponsorship deal was signed in July 2010.
On the 16 August 2012, bwin announced it was entering into a digital partnership with Manchester United F.C to become the clubs official online gaming and betting partner.
In the past, many other top events in the international and local sports world were supported by the corporation. Bwin also lent its name to the Portuguese first football league (bwinLIGA), was sponsor of AC Milan and has been partner to famous clubs such as Juventus Turin and Werder Bremen.
Besides, Bwin cooperates with the International Basketball Association (FIBA) and has been sponsoring the European and World Basketball Championships since 2006. The second Basketball sponsorship is Euroleague Basketball. Bwin´s marketing and media rights agreement for Euroleague events runs until June 2014.
In the area of motorsport, the company is one of the main sponsors of the MotoGP series. In 2012, Bwin is the title sponsor of the races in Jerez and GP in Brno and official partner of the Misano, Mugello and Silverstone. In December 2011, bwin announced it would be extending their Moto GP sponsorships through to 2013.
In addition, Bwin organises numerous poker events both online and offline. One of the biggest regular online tournaments is the ChampionChip. Special poker tournaments like the Weekly Country Showdown or the Bwin Dailies offer a huge range of tournaments adjust to country specifics and buy-in levels. Periodically there are launched new types and variations of Sit & Go’s. Via several online qualifiers the Bwin user can qualify for offline events like the World Series of Poker (WSOP), the Aussie Millions and events on the World Poker Tour, with the results reported at the official Bwin Poker Blog. For “poker newbies” Bwin offers a special route, the Rookie Challenge. There a new poker player has the chance to climb up several stages for free to earn real money tickets.
The company have faced some opposition in Europe over sponsorship of sports, especially football. In 2006 Bremen banned its top football team, Sportverein Werder Bremen, from carrying the Bwin logo on its shirts.
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