Bingo
Following the acquisition of Cashcade in 2009 bwin.party's presence in the online bingo market has explanded significantly to become market leaders in bingo. This has been achieved mainly through the B2C portfolio of lead brands including Foxy Bingo, PartyBingo and CheekyBingo.
Cashcade was the first company to promote online bingo to a mass market via television advertising and was first to develop the "free bingo" concept to deliver high acquisition volumes. bwin began offering bingo at the end of December 2009 when its Italian subsidiary, Gioco Digitale, launched bingo as the first authorised Italian private online gaming operator. As a result they are market leaders in two regulated markets – namely Italy and the UK.
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