Natural Vision
By 1951 film attendance had fallen dramatically from 90 million in 1948 to 46 million. Television was seen as the culprit and Hollywood was looking for a way to lure audiences back. Cinerama had premiered on September 30, 1952 at the Broadway Theater in New York and was a success there, but its bulky and expensive three-projector system and huge curved screen were impractical, if not impossible, to duplicate in any but the largest theaters.
Former screenwriter Milton Gunzburg and his brother Julian thought they had a solution with their Natural Vision 3-D film process. They shopped it around Hollywood. 20th Century Fox was focusing on the introduction of CinemaScope and had no interest in another new process. Both Columbia and Paramount passed it up. Only John Arnold, who headed the Metro-Goldwyn-Mayer camera department, was impressed enough to convince MGM to take an option on it, but they quickly let the option lapse. Milton Gunzburg turned his focus to independent producers and demonstrated Natural Vision to Arch Oboler, producer and writer of radio's popular Lights Out show, who was impressed enough to option it for his next film project.
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Famous quotes containing the words natural and/or vision:
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—Ralph Waldo Emerson (1803–1882)
“Every civilization when it loses its inner vision and its cleaner energy, falls into a new sort of sordidness, more vast and more stupendous than the old savage sort. An Augean stable of metallic filth.”
—D.H. (David Herbert)