Butterbrot - Decline

Decline

The butterbrot has been replaced gradually in the last 40 years by muesli, breakfast cereals or toast for breakfast and take-away bakery products during daytime.

Nonetheless, it remains a common staple food among many Germans. In addition, for many Germans, especially families, it remains popular in the evening. It is also eaten a lot on hiking trips. In many parts of Germany the butterbrot is still very common for second breakfast at school or work (much more often eaten than, for example, fast food).

Usually in September every year, the Central Marketing Society for German Agriculture (CMA, the agricultural industry's lobby group) declares a "day of the German Butterbrot". The 8th Butterbrot day's motto in 2006 was: "Re-Experience Enjoyment". The celebration is one of many "Days of..." and not very well known in Germany.

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