History
Butlers chocolates was founded in 1932 by Ms Bailey-Butler. Based in Dublin's Lad Lane, Ms. Bailey-Butler developed a range of handmade chocolates.
In 1959 the company was purchased by Mr. Seamus Sorensen and in 1984 the Butlers Irish Chocolates brand was born. It was named in memory of Ms. Marion Bailey-Butler.
Five years later, in 1989 Butlers Chocolates first retail outlet opened in Grafton Street in Dublin City Centre. Since then retail outlets have opened up all over Ireland. Butler's have also expanded into the market in the United Kingdom with the opeining of the company's first UK cafe in Westfield London and their chocolates are now widely available in most major airports throughout the UK and at Waitrose stores.
In 1998 www.butlerschocolates.com went live, enabling them to reach customers around the globe. And in that same year, Butlers Chocolate Café opened on Dublin's Wicklow Street. To date fourteen Butlers Chocolate Cafés have opened, including 2 franchises in New Zealand.
In 2003 Butlers Chocolates relocated to Clonshaugh, Dublin 17 and in the same year were awarded the Brand Marketing Award from Bord Bia in the Irish Food and Drink Industry Awards.
From 2006 to the present day Butlers have developed new products, launching their first organic chocolate range, dark chocolate selection, 200g Chocolate cube range, Butlers Chocolate Café ice cream as well as Take Home Ice Cream amongst others. Also in collaboration, Butlers Chocolates launched a range of chocolates with Irish Fashion designer, Orla Kiely.
Butler Chocolates, now over 75 years old, is still based in Dublin and Mrs Bailey-Butler's original recipes and chocolate making techniques have been handed down to the present generation.
The company was the proud recipient of the Frontier Award Supplier of the year in 2009, for excellence in supply to duty free markets.
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“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”
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