Distribution and Format
Business Standard sells 144,000 copies daily in English, mostly to the business and policy-making élite. The Hindi edition sells 53,000 copies daily.
ACNielsen's survey of the upper middle and rich market in India places Business Standard next to The Economic Times in total readership.
The paper has a reputation for reliable reporting and responsible journalism, as well as for its stimulating page of analysis and editorial comment. It has pioneered the ranking of the wealthiest Indians (the Billionaire Club) and provides an automobile magazine as a free monthly supplement.
In 2006, BSL began to produce a Sunday edition that is now published in four centres.
The Hindi edition was launched in February 2008 from seven centres stretching from Mumbai in the west, running across the Hindi Belt, and to Kolkata in the east.
BSL also publishes various periodicals, including BS Motoring, Indian Management and the Asian Management Review.
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“There is the illusion of time, which is very deep; who has disposed of it? Mor come to the conviction that what seems the succession of thought is only the distribution of wholes into causal series.”
—Ralph Waldo Emerson (1803–1882)