Business marketing is the practice of individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing, for short. (Note that while marketing to government entities shares some of the same dynamics of organizational marketing, Business-to-government marketing is meaningfully different.)
Read more about Business Marketing: Origins of Business Marketing, Business & Consumer Markets - The Link, Business Marketing Vs. Consumer Marketing, How Big Is Business Marketing?, What's Driving Growth in B2B Marketing?, The Impact of The Internet
Famous quotes containing the word business:
“My objection to Liberalism is this—that it is the introduction into the practical business of life of the highest kind—namely, politics—of philosophical ideas instead of political principles.”
—Benjamin Disraeli (1804–1881)