Business Action On Climate Change - Media

Media

In the UK, some newspapers (Daily Mail, Daily Telegraph) are significantly skeptical, while most others (with varying enthusiasm, The Independent giving it most prominence) support action on global warming. Overall, British newspapers have given the issue three times more coverage than US newspapers. In 2006 (British Sky Broadcasting (Sky) became the world's first media company to go 'climate neutral' by purchasing enough carbon offsets. The CEO of the company James Murdoch (son of Rupert Murdoch and heir apparent for the News International empire) is a strong advocate of action on climate change and is thought to be influential on the issue within the wider group of companies, The Sun announced it was "going green" and now covers the global warming issue extensively. In June 2006, to much industry interest, Rupert Murdoch invited Al Gore to make his climate change presentation at the annual News Corp (including the Fox Network) gathering at the Pebble Beach golf resort, (USA). In August 2007, Rupert Murdoch announced plans for News Corp. to be carbon neutral by 2010.

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Famous quotes containing the word media:

    The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.
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