Bushnell Corporation - Brands

Brands

Bushnell Outdoor Products is the parent company of these brands:

  • Simmons Optics
  • Millett
  • Blackwater Gear
  • Bollé Performance Eyewear
  • Browning Sports Optics
  • Bushnell
  • Bushnell Golf
  • Butler Creek
  • Hoppe’s
  • Serengeti
  • Simmons Outdoor Corporation
  • Stoney Point
  • Tasco
  • Uncle Mike’s
  • Uncle Mikes Law Enforcement

Bushnell also has licensing agreements with Bausch & Lomb and Browning Arms Company. Bushnell is owned by MidOcean Partners, a private equity firm that acquired the company in a leveraged recapitalization in 2007. Previously, the company had been owned by Wind Point Partners, another private equity firm, which had acquired Bushnell in 1999. In June 2008, Bushnell acquired the assets of Simmons Outdoor Corporation, a manufacturer of lower-priced optical products.

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