Design and Origins of Bunad
The various bunads have been designed through different means. Some of them are based on old local customs; other models are constructions made in the 20th century, relying (often very loosely) on local and historical material. The interest for bunads dates back to Norwegian romantic nationalism and gained increasing interest with the folk-dance movement at the beginning of the 20th century. While the contemporary bunad tradition has most of its roots in folk costumes from the 18th and 19th centuries, records documenting the use of folk costumes go as far back as the Middle Ages. Setesdal in Southern Norway, for example, had a folk costume tradition dating back to the 1300s that remained relatively untouched until the middle of the 20th century. Norwegians from Setesdal still wear this time-honored traditional costume as a bunad today. Such long-standing folk costume traditions can be found all over Norway, but not all regions have retained these traditions as well as areas like Setesdal. In Trøndelag in central Norway, for example, the traditional costumes fell by the wayside in favor of modernized versions, but are now starting be revived in the local populations and used as conventional bunad again. The names of these traditional bunads are based on their geographic origin, and traditionally, people choose their bunad based on their own or their ancestors’ origin.
Hulda Garborg (1862–1934) and Klara Semb (1884–1970) are cited as pioneers in bringing bunads into mainstream culture. With Garborg's publication of the pamphlet Norsk Klædebunad in 1903, the focus moved from the creation of a single national costume to the development of several regional bunads. Although bunads are based on traditions in various areas, these designs are embellished by additions such as embroidery. The overarching sense of bunad design is to preserve the way people dressed for festive occasions in one particular era. This has led local and national councils to impose official constraints on various details in the bunad, including colors, fabric, embroidery, jewellery, cut, and allowable headwear.
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