The Company Name and Logo
BULTACO comes from combining the first four letters of Sr. Bultó's surname with the last three of his nickname "Paco". The name was a suggestion of one of Bultaco's premier racers, and close friend of Sr. Bultó, John Grace from Gibraltar. CEMOTO is an acronym for "Compañía Española de Motores". The other part of company logo, the "Thumbs up" symbol, came after Sr. Bultó witnessed British motorcycle racer David Whitworth giving the signal to his pit crew to signify that all was well. Sete Gibernau used to have this on the back of his crash helmet when he raced MotoGP.
In 1998, rights to the Bultaco name were purchased by Marc Tessier who used it to help launch a range of purpose-built trials motorcycles from his company Sherco Moto S.A.R.L. The bikes were initially named Bultaco Sherco's, then in 2000 the bikes became 'Sherco by Bultaco' and in 2001 the Bultaco name was dropped altogether. The US trademark is now owned by HDW Enterprises, parent company of a parts and repair specialist for old Bultacos.
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Famous quotes containing the word company:
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