Built To Last: Successful Habits of Visionary Companies - Impact

Impact

Built to Last has influenced many executives and entrepreneurs since it was originally published, including Red Hat. Co-author Jim Collins became a "superstar" among M.B.A.'s and used his share of the profits to "set up his own research center in in Boulder, Colo., staffed with a team of grad students who tackle multiyear research projects aimed at answering big-business questions." This research ultimately led to subsequent books such as Good to Great.

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