Super Bowl Tradition
Television advertising featuring the Budweiser Clydesdales had been a longstanding Super Bowl tradition, beginning with an ad during Super Bowl XX in 1986. However, in 2010, the new parent company, Anheuser-Busch InBev, announced that there would not be a Clydesdales ad aired during the 2010 Super Bowl. However, the company reversed its position after asking fans to vote on Facebook whether to include the horses in an ad, compared against two other potential spots. As a result, the company aired a Clydesdale-focused ad during the fourth quarter, one of nine ads aired by the company during the game.
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