Advertising
In 2002, Budějovický Budvar set up a subsidiary company in the UK, Budweiser Budvar UK Limited, and saw a dramatic rise in sales for Budweiser Budvar in the UK, where the brand gained far wider distribution. For the start of the 2002–03 Scottish football season, Budweiser Budvar began sponsoring Scottish First Division side Falkirk F.C.. In the 2002–2003, Falkirk won the First Division but were denied entry to the Scottish Premier League as the member clubs voted out their groundsharing proposals. Budweiser Budvar UK Ltd subsequently released a statement confirming their continued sponsorship of Falkirk in spite of this setback showing support for the club. Budweiser Budvar continued to sponsor Falkirk F.C. for another two seasons when Falkirk won the First Division again in 2004–2005 in the new Falkirk Stadium and were this time promoted to the SPL as a fitting end to Falkirk's Budweiser Budvar era.
Read more about this topic: Budweiser Budvar Brewery
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