Budget Range

Budget range is the name given to software (usually video games) that are sold for a fraction (usually less than half) of a regular product price. While most of the software released under budget range are re-releases of successful products (such as Sony's Platinum Range), other labels (usually smaller, localized or "value" labels of larger companies) release their new games at budget prices to gather a broader audience.

Although bigger companies have their own labels, most of budget releases are done by third party companies, who acquire the rights of successful titles released long after the originals have disappeared from the stores, and re-sell them, usually without printed manuals, replaced by PDF versions on-disk and a drastically changed cover (or simply framed inside the labels' standard box art). The same games might also appear on gaming magazines as covermount.

Although the market is quite small when compared to full priced games, budget releases allow players to replace CDs of an out of print original release, try games without resorting to software piracy and purchasing games missed when originally released.

Player's Choice games on the Super Nintendo and Nintendo 64 had to be million sellers before becoming Player's Choice titles, although that practice seems to have been discontinued in recent years with games frequently becoming part of the budget range without being million sellers.

Read more about Budget Range:  Examples of Budget Re-release Ranges, Examples of Budget-priced New Releases

Famous quotes containing the words budget and/or range:

    You can fool all the people all the time if the advertising is right and the budget is big enough.
    Joseph E. Levine (b. 1905)

    Compared to football, baseball is almost an Oriental game, minimizing individual stardom, requiring a wide range of aggressive and defensive skills, and filled with long periods of inaction and irresolution. It has no time limitations. Football, on the other hand, has immediate goals, resolution on every single play, and a lot of violence—itself a highlight. It has clearly distinguishable hierarchies: heroes and drones.
    Jerry Mander, U.S. advertising executive, author. Four Arguments for the Elimination of Television, ch. 15, Morrow (1978)