Reaction
Fox hired Terry Erdmann (Blue Blaze code name "Silver Fox") and a team of publicists including Blake Mitchell and Jim Ferguson to promote the film at Star Trek conventions with a few film clips and free Banzai headbands, which have since become highly-sought-after collector's items by fans of the film. The studio made no attempts to sell the film to a mainstream audience with traditional promotion, although there was some magazine advertising (primarily in Marvel Comics) and related licensing which served as viral advertising in limited venues. Studio publicist Rosemary LaSalmandra said, "Nobody knew what to do with Buckaroo Banzai. There was no simple way to tell anyone what it was about — I'm not sure anybody knew".
Buckaroo Banzai was originally scheduled to be released on June 8, 1984 but was pushed back to August 15. It opened on 236 screens and faced stiff competition against the likes of Star Trek III: The Search for Spock (also featuring Banzai co-star Christopher Lloyd), Indiana Jones and the Temple of Doom and Ghostbusters. It made USD $620,279 on its opening weekend before finally grossing $6.2 million in North America.
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Famous quotes containing the word reaction:
“An actor must communicate his author’s given message—comedy, tragedy, serio- comedy; then comes his unique moment, as he is confronted by the looked-for, yet at times unexpected, reaction of the audience. This split second is his; he is in command of his medium; the effect vanishes into thin air; but that moment has a power all its own and, like power in any form, is stimulating and alluring.”
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“More and more, when faced with the world of men, the only reaction is one of individualism. Man alone is an end unto himself. Everything one tries to do for the common good ends in failure.”
—Albert Camus (1913–1960)