Bubblegum Pop - History

History

The birth of bubblegum is generally dated from the success in 1968 of The Lemon Pipers' "Green Tambourine", 1910 Fruitgum Company's "Simon Says" and The Ohio Express' "Yummy Yummy Yummy", but music critics have identified novelty songs including The Dixie Cups' "Iko Iko" and Patti Page's "(How Much Is) That Doggie in the Window?" as possible precursors.

A breeding ground for the genre has also been found in the field of 1960s garage rock, the songs of which shared an overriding simplicity with bubblegum. Garage and bubblegum groups were also both generally singles acts. Several garage punk bands, including Shadows of Knight, later recorded bubblegum tracks, while Ohio Express, one of the major 1960s bubblegum bands, began their recording career with punk-rooted tunes.

Between those two camps emerged Florida group The Royal Guardsmen, who scored a US No. 2 hit in 1966 with their novelty hit "Snoopy Vs. The Red Baron", and The Fifth Estate, whose 1967 song "Ding-Dong! The Witch Is Dead" reached No. 11 in the US.

Tommy James and the Shondells are also seen as a major influence, with such songs as 1964's "Hanky Panky", 1966's "It's Only Love", and 1967's "I Think We're Alone Now" and "Gettin Together", as is Tommy Roe, but critics are divided on one possible major bubblegum band prototype: The Monkees. Although the band began as a prefabricated, fictional rock group concocted to sell records and TV advertising time, the band later staged a coup and wrested creative control from their creators.