Characteristics
The chief characteristics of the genre are that it is pop music contrived and marketed to appeal to pre-teens and teenagers, is produced in an assembly-line process, driven by producers, often using unknown singers and has an upbeat sound. The songs typically have singalong choruses, seemingly childlike themes and a contrived innocence, occasionally combined with an undercurrent of sexual double entendre. Bubblegum songs are also defined as having a catchy melody, simple chords, simple harmonies, dancy (but not necessarily danceable) beats, repetitive riffs or "hooks", use of solfege syllables and a vocally-multiplied refrain. Bubblegum rarely has guitar solos, usually features the organ, and often use a single handclap or double handclap as prominent percussion.
The song lyrics often concern romantic love, but many times are about just feeling good or being happy, with references to sunshine, loving one another, toys, colors, nonsense words, etc. They are also notable for their frequent reference to sugary food, including sugar, honey, butterscotch, jelly and marmalade. Cross-marketing with cereal and bubblegum manufacturers also strengthened the link between bubblegum songs and confectionery. Cardboard records by The Archies, The Banana Splits, The Jackson 5, The Monkees, Bobby Sherman, Josie and the Pussycats, H.R. Pufnstuf and other acts were included on the backs of cereal boxes in the late 1960s and early 1970s, while acts including The Brady Bunch had their own brands of chewing gum as a result of licensing deals with TV networks and record companies.
Read more about this topic: Bubblegum Pop