Using BSC SWOT
As this tool is more or less a matrix that captures findings it can be a time saver when developing strategy or when initiating such alternatives from a wider perspective. The ease of use and simple layout is its strengths. A full cycle when using this tool should not exceed 2 days.
The BSC SWOT is used for several important purposes:
- To refine a SWOT analysis that already exists
- To facilitate a discussion in a general management team when clarifying strategic opportunities and/or pitfalls
- When making a transition from a more traditional strategic planning to the Balanced Scorecard, also with the use of a Strategy map
The results from a BSC SWOT analysis is usually not a finished outcome. It must be further developed and refined in order to be actionable, for instance by developing a Strategy map. However its use will usually save a lot of time since it is far less time consuming than a traditional SWOT for instance. Its design to match the use of Balanced Scorecard is specific to this purpose, but may be used as a generic tool when appropriate, for instance when analyzing the quality of current strategy or when investigating Causality relationships between different objectives.
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