Merchandise
Helliar wrote a Strauchan autobiography Bryan Strauchan – my story: the rise and rise of a genuine superstar of Australian sport. In it, Strauchan talks about his Horsham days, playing for Collingwood, and being Chinese. Helliar, as Strauchan, released the autobiography in front of a packed media conference at Collingwood's headquarters, the Lexus Centre, with Nathan Buckley helping promote it.
A DVD featuring all of Strauchan's clips was released in 2006. The DVD is titled as "Strauchanie – Pure B.S.", which is a play on words, as the "B.S." in the title can refer both to Strauchan's initials and also the word "bullshit".
Read more about this topic: Bryan Strauchan