Bruno Aveillan - Communication

Communication

Bruno Aveillan is one of the most distinguished and internationally sought after directors across the globe in the ad industry. After graduating from Ecole Supérieure des Beaux Arts in Toulouse, he joined Quad Productions in Paris in 1995. Since then, he has directed award-winning short experimental movies and international commercials for clients such as Orange, Lanvin, Perrier, Louis Vuitton, Audi, Nike, Paco Rabanne, Quézac, Lexus, Guerlain, Rochas, Jaguar, Samsung, Nissan, SFR, Chanel, Time Warner, Volvo, MaxMara, Miller, Nintendo, Coca Cola, Toyota, Peugeot etc.

One of his very early spots in his directing career, Perrier "La Foule", received an avalanche of international awards. In 1999, succeeding the directors Lars von Trier and Roland Joffé, Bruno Aveillan directed the new episode in the advertising sage for CNP. Additionally, he directed the launch commercial for Lanvin perfume "Oxygène". It is during this spot that Gisele Bündchen makes her debut on screen. During his career Bruno Aveillan has also filmed world renowned stars such as Monica Bellucci, Claudia Schiffer, Shalom Harlow, Amy Smart, Tina Balthazar, Sharon Stone, Catherine Hurley, Rachel Weisz, Milla Jovovich, Freida Pinto, Leila Bekhti, Jessica Stam, Inna Zobova, Louise Pedersen, Julia Stegner, Estelle Lefébure, Elsa Benitez, Mylène Farmer, Morgane Dubled, Vlada Roslyakova, Sunniva Stordahl, Virginie Ledoyen, etc.

Aveillan has also directed a series of commercials for Thermasilk in which he has created and captured a unique dream and poetic world. His spot for Nissan-Infinity "Athem" was presented during the premiere of the 2002 Oscar ceremony. Alongside Martin Scorsese and Oliver Stone, Aveillan has directed four commercials for the launch of the brand Orange. He has worked in collaboration with the Land Artist Nils Udo to create unique visual worlds for the perfume Mahora from Guerlain. In 2006, he also worked with fashion designer Olivier Theyskens for the launch of the new Rochas Fragrance (Starring Model Jessica Stam).

His famous commercial for Magnum, "5 senses", was directed in an experimental manner and has received international acclaim (including European Effie Award).

In 2008, Aveillan directed the first ever brand campaign for Louis Vuitton: "Where will life take you" (90" format, translated into 14 languages). This spot evokes "the soul of travel". It has received 14 international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal. The music was composed by Gustavo Santaolalla.

In 2009, the Musée des Arts Décoratifs at the Louvre had a retrospective of his work within their major exhibition devoted to cinema in advertising.

In 2010, he shot the campaign for Shangri-La that metaphorically presents a philosophy imbued by generosity and humanism. This spot and tells the story of a man who has been adopted and saved by wolves. In 2011, Swarovski enlisted directly Aveillan to create a cinema short movie that would conjure Swarovski’s more than one-hundred-year heritage on the big screen.

In beginning of 2012, the House of Cartier announced the international release of its new "L'Odyssee de Cartier,” a three-and-one-half minute film directed by Bruno Aveillan. The short film, which chronicles Cartier's 165 year history, was first screened at The Metropolitan Museum of Art in New York on 29 February 2012.

Bruno Aveillan is now developing a feature film project with Universal, a modern fairy tale based on the Cinderella story, with Ann Peacock as a writer.

Aveillan also supports the action of NGO such as Reporters without Borders and the Food bank for whom he has shot several commercials.

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