Brunching Shuttlecocks
The Brunching Shuttlecocks is a humor web site that ran from June 1997 to March 2003. Its main contributors were Lore Sjöberg and Dave Neilsen and it ran under the motto "Pure and Simple as a Hammer to the Forebrain."
In interviews, Lore has stated that he was tired of hearing his friends talk about their 401K plans when he didn't have one, and suggested they talk about creating a comedy website instead. As it happened, only Dave Neilsen could make the time commitment to do so.