A brokerage firm, or simply brokerage, is a financial institution that facilitates the buying and selling of financial securities between a buyer and a seller. Brokerage firms serve a clientele of investors who trade public stocks and other securities, usually through the firm's agent stockbrokers. A traditional, or "full service", brokerage firm usually undertakes more than simply carrying out a stock or bond trade. The staff of this type of brokerage firm is entrusted with the responsibility of researching the markets to provide appropriate recommendations and in so doing they direct the actions of pension fund managers and portfolio managers alike. These firms also offer margin loans for certain approved clients to purchase investments on credit, subject to agreed terms and conditions. Traditional brokerage firms have also become a source of up-to-date stock prices and quotes.
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““Pop” Wyman ruled here with a firm but gentle hand; no drunken man was ever served at the bar; no married man was allowed to play at the tables; across the face of the large clock was written “Please Don’t Swear,” and over the orchestra appeared the gentle admonition, “Don’t Shoot the Pianist—He’s Doing His Damndest.””
—Administration in the State of Colo, U.S. public relief program. Colorado: A Guide to the Highest State (The WPA Guide to Colorado)