Description
Many broadsheets measure approximately 291⁄2 by 231⁄2 inches (749 by 597 mm) per full broadsheet spread, twice the size of a standard tabloid. Australian and New Zealand broadsheets always have a paper size of A1 per spread (841 by 594 mm/33.1 by 23.4 in). South African broadsheet newspapers have a double-page spread sheet size of 820 by 578 mm/32 by 22.8 in (single-page live print area of 380 x 545 mm).
In the United States, the traditional dimensions for the front page half of a broadsheet are 15 inches (381 mm) wide by 223⁄4 inches (578 mm) long. However in efforts to save newsprint costs many U.S. newspapers (including the overseas version of The Wall Street Journal) are downsizing to 12 inches (305 mm) wide by 223⁄4 inches (578 mm) long for a folded page.
Many rate cards and specification cards refer to the "broadsheet size" with dimensions representing the front page "half of a broadsheet" size, rather than the full, unfolded broadsheet spread. Some quote actual page size and others quote the "printed area" size.
The two versions of the broadsheet are:
- Full broadsheet – The full broadsheet typically is folded vertically in half so that it forms four pages (the front page front and back and the back page front and back). The four pages are called a spread. Inside broadsheets are nested accordingly.
- Half broadsheet – The half broadsheet is usually an inside page that is not folded vertically and just includes a front and back.
In uncommon instances, an entire newspaper can be a two-page half broadsheet or four-page full broadsheet. Totally self-contained advertising circulars inserted in a newspaper in the same format are referred to as broadsheets.
Broadsheets typically are also folded horizontally in half to accommodate newsstand display space. The horizontal fold however does not affect the page numbers and the content remains vertical. The most important newspaper stories are placed "above the (horizontal) fold." This contrasts with tabloids which typically do not have a horizontal fold (although tabloids usually have the four page to a sheet spread format).
Historically, broadsheets developed after the British in 1712 placed a tax on newspapers based on the number of their pages. Larger formats, however, had long been signs of status in printed objects, and still are in many places, and outside Britain the broadsheet developed for other reasons, including style and authority, unrelated to the British tax structure.
The broadsheet has since emerged as the most popular format for the dissemination of printed news. The world's most widely circulated English-language daily broadsheet is The Times of India, a leading English-language daily newspaper from India, followed closely by The New York Times from the United States, according to the Audit Bureau of Circulations.
Read more about this topic: Broadsheet
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