Popularity
British Knights footwear and apparel was popular in the U.S., Canada, UK, Europe and Australia during the early 1990s, particularly within the hip hop scene. The brand was similar in design to SPX and Troop footwear and posed a market threat to established rivals such as Reebok, Nike and Adidas.
The shoes were recognizable by their chunky sole design, large tongue and inclusion of multiple "BK" logos on the heel, toe guard and upper. The principal stylists used for BK were also employed by SPX and Troop. Several models including BK's "Director High" are almost identical to Troop models. The brand was featured prominently in hip hop and dance music videos by artists such as Public Enemy, Technotronic and Beats International.
Musician MC Hammer did commercial spots for the shoe during the height of his career. The British Knights shoe company signed him to a $138 million deal.
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