Popularity
British Knights footwear and apparel was popular in the U.S., Canada, UK, Europe and Australia during the early 1990s, particularly within the hip hop scene. The brand was similar in design to SPX and Troop footwear and posed a market threat to established rivals such as Reebok, Nike and Adidas.
The shoes were recognizable by their chunky sole design, large tongue and inclusion of multiple "BK" logos on the heel, toe guard and upper. The principal stylists used for BK were also employed by SPX and Troop. Several models including BK's "Director High" are almost identical to Troop models. The brand was featured prominently in hip hop and dance music videos by artists such as Public Enemy, Technotronic and Beats International.
Musician MC Hammer did commercial spots for the shoe during the height of his career. The British Knights shoe company signed him to a $138 million deal.
Read more about this topic: British Knights
Famous quotes containing the word popularity:
“A more problematic example is the parallel between the increasingly abstract and insubstantial picture of the physical universe which modern physics has given us and the popularity of abstract and non-representational forms of art and poetry. In each case the representation of reality is increasingly removed from the picture which is immediately presented to us by our senses.”
—Harvey Brooks (b. 1915)
“In everything from athletic ability to popularity to looks, brains, and clothes, children rank themselves against others. At this age [7 and 8], children can tell you with amazing accuracy who has the coolest clothes, who tells the biggest lies, who is the best reader, who runs the fastest, and who is the most popular boy in the third grade.”
—Stanley I. Greenspan (20th century)
“The popularity of disaster movies ... expresses a collective perception of a world threatened by irresistible and unforeseen forces which nevertheless are thwarted at the last moment. Their thinly veiled symbolic meaning might be translated thus: We are innocent of wrongdoing. We are attacked by unforeseeable forces come to harm us. We are, thus, innocent even of negligence. Though those forces are insuperable, chance will come to our aid and we shall emerge victorious.”
—David Mamet (b. 1947)