Dymacel
Dymacel was an enhancement in BK shoe models of the early 1990s. The technology consisted of diamond shaped green silicon cushioning embedded within a sole window and was a feature intended to compete with Nike's "Nike Air", Puma's "Puma Disc" and Reebok's "Reebok Pump". Like most shoe enhancements of the period, the actual performance improvement as opposed to the aesthetic aspect was debatable. Dymacel was first released in Australian and Europe models. Shoes were accompanied with a lenticular tag intended to hang off the laces.
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