British Caledonian - The 1970s

The 1970s

During the 1970s, British Caledonian assumed the role of the UK's "Second Force" to counterbalance the near-monopoly of the corporations, which provided 90% of all UK scheduled air transport capacity at the beginning of the decade. This entailed expanding the inherited scheduled network to provide effective competition to established rivals on a number of key routes, as well as augmenting the acquired fleet with the latest generation narrow-, widebody and supersonic transport airliners to maintain a competitive edge.

The rapid expansion of the "Second Force" suffered a temporary setback during the recession following in the wake of the 1973 oil crisis. This undermined the financial stability of the "Second Force" during its formative years. It also threatened its survival at that stage.

Following economic revival during that decade's second half, the "Second Force" regained its financial stability, enabling it to expand again and to become profitable.

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