Parodies
In the 1990s, the ad was parodied by a British laundry detergent company, featuring crowds of people in the shape of articles of clothing like t-shirts and underpants set to similar music.
Australia's "Big Ad" for Carlton Draught beer, from 2005, parodies the Face ad in many ways.
In 2007 Silverjet parodied the ad, using the same locations and the Flower Duet aria on which the music for the original ad was based. The Silverjet ad also features a face, but it is formed of only four bodies (two eyes, mouth and nose) to emphasize the exclusivity of an all business class airline. Likewise the music is minimalist, quickly cutting to an a cappella recording of the Flower Duet, the use of the original opera version, rather than a pop rerecording again evoking the exclusivity of the airline. This ad was made by the makers of the original ad then at M&C Saatchi, having lost the British Airways contract.
Read more about this topic: British Airways Face Advertisement
Famous quotes containing the word parodies:
“The parody is the last refuge of the frustrated writer. Parodies are what you write when you are associate editor of the Harvard Lampoon. The greater the work of literature, the easier the parody. The step up from writing parodies is writing on the wall above the urinal.”
—Ernest Hemingway (1899–1961)