Production
In order to meet the demand of such a large clientele, Brioni opened a factory in Abruzzo, Italy, where expert tailors hand-sew jackets and trousers before adding the finishing touches by machine. Brioni also owns a shirt factory, a leather fashion house and a line of women's clothing.
Brioni's 900 tailors create 200 models in different styles and sizes every year. A quarter of the production consists of made-to-measure tailored suits for an elite of 25,000 customers.
Each garment requires at least 30–35 hours of work, and there are more than 5,000 different fabrics to choose from. An off the peg suit costs about $5,000 at the entry-level; and most custom-tailored suits range from $6,500 to $47,500.
As of February 2009, Brioni is offering a $48,000 pinstripe suit made from some of the world's rarest fabrics including the expensive wool of the vicuña, a rare South American relative of the llama. The suit's pinstripe stitching are genuine white gold.
Tailors must go through a four year apprenticeship.
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