Bring Me To Life - Cultural Impact

Cultural Impact

Evanescence were promoted in Christian stores until the band made it clear they did not want to be considered part of the Christian rock genre, like fellow Wind-up Records artists Creed. In April 2003, Wind-up Records chairman, Alan Meltzer, wrote to Christian radio and retail outlets to explain that, despite the "...spiritual underpinning that ignited interest and excitement in the Christian religious community," Evanescence are "...a secular band, and as such view their music as entertainment." Therefore, he wrote, Wind-Up "...strongly feels that they no longer belong in Christian markets." Almost immediately, many Christian radio stations removed "Bring Me to Life" from their playlists. Terry Hemmings, CEO of Christian music distributor Provident, expressed puzzlement at the band's about-face, saying: "They clearly understood the album would be sold in these channels." In 2006, Amy Lee told Billboard that she had always opposed Evanescence being identified as a Christian band.

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