Briggs & Stratton - Logo History

Logo History

The Briggs & Stratton logo was always a masthead, but it has been changed several times over the course of the company's 80-plus years.

• Pre War logos (1931–1943) – This logo started off with a diamond shape and read Briggs & Stratton and its home city of MILWAUKEE, WIS., U.S.A. below it; in the middle, it had the words 4 CYCLE on the top mast and the words GASOLINE MOTOR and phrase MADE IN U.S.A. on the bottom mast. About 1934 Briggs & Stratton added the more familiar shape of a diamond split across the center with a banner.

• Gold Logo (1948–1963) – This logo had the name BRIGGS&nbsp& STRATTON and its home city of MILWAUKEE, WIS., U.S.A. below it; in the middle, it had the words 4 CYCLE on the top mast and the words GASOLINE ENGINE and phrase MADE IN U.S.A. on the bottom mast.

• Gold Logo (II) (1963–1976) – Although similar to the last logo, this had differently arranged wording: The name BRIGGS&nbsp& STRATTON was written in a new logotype, however, this design also included the horsepower rating above the gold logo in the white field, its city of location were in the middle as before, only this time the patent numbers were eliminated (if you look at a decal on a production engine) from the bottom portion of the mast. There were some engines produced until 1977 that used the prior logo from 1948.

• The Red, White and Black Logo (1976–present) – This is the company's current logo. The logo has the name BRIGGS&nbsp& STRATTON in black letters on the white midsection of the masthead. The words 4 CYCLE ENGINE are on the red top portion of the mast and the city line MILWAUKEE, WISCONSIN, U.S.A. is written on the black bottom portion of the mast. Although the logo hadn't been changed much since then, the wording on the top and bottom sections of the mast were removed in 1985, although the company continued to use these two sections with the respective wordings ORIGINAL (red section) and SERVICE PARTS (black section) until 1989.