Regional Brand Campaign
In December 2011, Bridge Alliance launched “The Smiling Traveller”, a new regional brand campaign that highlights how Bridge Alliance can help business and leisure travellers enjoy roaming and have savings on their roaming bills when travelling across the Asia Pacific.
Together with an international advertising agency, Bridge Alliance has created “The Smiling Traveller” icon to personify commitment from Bridge Alliance and its member operators to deliver customer satisfaction and convenience with their roaming services offering. The icon, shaped as a tall-beacon-like character, represents a friendly travel companion which is flexible and adaptable across all cultures and users. The adaptable nature of the icon makes it an ideal unifying communications agent for the 12 Bridge Alliance member operators, enabling a regional and local communication and branding effort.
“The Smiling Traveller” highlights Bridge Alliance’s geographical reach through the 12 Bridge Alliance member operators’ networks and the Alliance’s core purpose to provide innovative roaming products and services to their customers and travellers. The campaign also highlights how travellers can travel carefree, by using Bridge services and roaming with Bridge Alliance members’ networks while they are overseas.
See “The Making of The Smiling Traveller” video.
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