Administration Career
Cook moved to Canberra in 1986 and took up the post of National Sports Research Coordinator with the Australian Sports Commission.
He then returned to Perth and spent two years as the general manager of the West Australian Football Development Trust and a further two years as CEO of the West Australian Football Commission before being appointed as CEO of the West Coast Eagles in 1990.
During his nine years at the Eagles, the club quadrupled its membership, dramatically increased revenue and became the first non-Victorian club to win the AFL premiership, in 1992, and also winning the 1994 AFL flag. Ironically, both successes achieved against Geelong.
Appointed as CEO of the Geelong Football Club in 1999, Cook has overseen a complete overhaul of the once-struggling club's finances as well as being a key supporter of former coach Mark Thompson along with club president Frank Costa.
Cook has been suggested as a potential future Australian Football League CEO, and was also suggested as a possible CEO for the new expansion teams, Gold Coast and Greater Western Sydney.
Read more about this topic: Brian Cook (football Administrator)
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