Bret Schundler - 2005 Gubernatorial Campaign

2005 Gubernatorial Campaign

Schundler's 2005 gubernatorial campaign focused on the issue of property taxes. He proposed a series of state constitutional amendments to control state and local spending in New Jersey, with the savings dedicated to property tax reduction statewide.

As in 2001, Schundler focused mostly on grassroots campaigning. However, he also targeted Republican County Conventions to spread his message and won several county endorsements. Besides his base in Hudson County, he also won the endorsement of the Republican organizations in Monmouth, Hunterdon, and Somerset counties.

In the week before the primary election, Schundler's campaign was criticized for using a photograph on its website that showed Schundler apparently standing with a crowd of enthusiastic young supporters. The photograph, which appeared for only a few days on a web page advertising campaign t-shirts and mugs, had actually been taken at a Howard Dean rally in 2004, with Dean's image digitally replaced by Schundler's and with campaign signs, hats, and shirts modified as well. Schundler's campaign responded that the photograph had been prepared by the campaign's website contractor (which had done work for the Dean campaign), and that the campaign had had the picture taken down when it learned of the miscue.

Schundler lost the primary to Doug Forrester, who had been New Jersey's Republican nominee for United States Senate in 2002. Forrester's considerable wealth enabled him to outspend Schundler during the campaign by about 6-1. The results were:

• Forrester: 35%
• Schundler: 31%
• Morris County Freeholder John J. Murphy: 11%
• Bogota Mayor Steve Lonegan: 8%
• Washington Township Councilman Bob Schroeder: 6%
• Assemblyman Paul DiGaetano: 6%
• Former Bergen County Freeholder Todd Caliguire: 3%

Schundler carried Union, Hudson, Hunterdon and Somerset counties. He had the county line in Somerset and Hudson and shared it with Forrester in Hunterdon. Forrester held the county line in Union County, which was the only county where he had the line but still lost in the primary.