Events & Campaigns
Key BCNA fundraising initiatives include the Field of Women LIVE events held in 2005 (MCG), 2007 (SCG) and 2010 (MCG). At the 2010 event, the most recent, 14,000 people in pink ponchos formed the Pink Lady silhouette, bringing the national cancer statistics to life in a sparkling display of strength and support.
The Field of Women LIVE events have now been adapted to be held in communutities across Australia every year. These events are called Mini-Fields of Women. They centre around a visual display of 100 Pink Lady silhouettes planted in the ground or on display, and often include a simple ceremony. Personal messages are displayed on the silhouettes by family and friends.
In September 2010, AFL champion Shane Crawford embarked on a marathon walk from Adelaide to Melbourne, That's What I'm Walkin' About. Crawford's efforts raised $500,000 for BCNA and he continues to support the organisation.
Key annual BCNA fundraising and awareness campaigns include Pink Footy & Netball Day and the Bakers Delight Pink Bun campaign. The Pink Bun campaign is an annual fundraising campaign which sees every Bakers Delight bakery around Australia donate 100% of the sale of their Pink Finger Buns to BCNA. Each year Bakers Delight bakeries are decorated in pink during the campaign to show support for and to raise awareness for breast cancer and BCNA.
Read more about this topic: Breast Cancer Network Australia
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