History
Indian-American human rights activist and cultural entrepreneur Mallika Dutt founded Breakthrough in 2000 with Mann ke Manjeeré: An Album of Women's Dreams, an album and music video on women’s rights. Launched as an experiment in using pop culture and media for social justice, Mann ke Manjeeré remained on the Indian pop charts for six weeks, going on to win the 2001 National Screen Award in India for best music video.
On using pop culture tools to promote human rights, Dutt has said, “After working inside the global human rights movement for most of my professional life, the experience of seeing the same faces at every meeting, policy brief or conference had left me frustrated … The more I thought about it, the more convinced I’d become that media, art and popular culture could express values in new ways for new audiences.”
Read more about this topic: Breakthrough (human Rights)
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