Promotion
The music video for "Break the Ice" was made in an anime style in South Korea and was directed by Robert Hales. The concept was reportedly Spears's idea, who asked Jive Records to come up with an animated music video based on the superheroine character of the "Toxic" music video. It premiered on March 12, 2008 at BlackoutBall.com, a website created exclusively for the premiere, in which fans could access a chat room.
The video begins with Spears wearing a short black bodysuit and knee-high black boots, standing in the roofs of a futuristic city. As the first verse begins, she breaks into a research facility and battles with suited henchmen. Spears ends up gaining access to a highly secured laboratory and walks through aisles of clones held in liquid cocoons. She sees that one is a clone of her, kisses her and plants a bomb on the tank. After this, Spears infiltrates the base of the apparent villain, kissing him, and then destroying him, revealing him to be a robot also. From there, she dodges a bullet and sets off a panic among the newly-arrived henchmen, meanwhile the bomb's timer runs lower and lower. Next, there is a wide shot of the building exploding, while Spears is jumping and "Victory" is depicted on the side of the structure. The video ends with the phrase "To be continued...".
A remix version of "Break the Ice" was used as a video interlude during The Circus Starring Britney Spears (2009).
Read more about this topic: Break The Ice (Britney Spears Song)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)