Social Issues and Trends
In 2006, the average American woman owned six bras, one of which was a strapless bra, and one in a color other than white. In 2012, women owned an average of 9 bras and wore six of them on a regular basis. Consumers spend around $16 billion a year on bras. In the last 15 years alone, the average bust among North American women has increased from 34B to 36C. A number of sources state that about 90% of Western women wear bras, although no authoritative source for this fact is available.
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