Branded (TV Series) - in Popular Culture

In Popular Culture

• In the 1998 Coen brothers's film The Big Lebowski, Branded is mentioned several times in connection with the (fictitious) former writer of the show, Arthur Digby Sellers. According to the character Walter Sobchak, Sellers wrote 156 episodes, "the bulk of the series." In reality, the run of Branded did not consist of even a third that many episodes. Later in the film, the main character "The Dude" (Jeff Bridges), sings the theme song to Branded while intoxicated in the back of a Malibu, California police car.
• In the 2003 film Looney Tunes: Back in Action, D.J. Drake (played by Brendan Fraser) is fired as security guard at the Warner Bros. studio in a scene lifted directly from the opening of the show.
• The series Married... with Children episode "All Night Security Dude" parodies the series opening when Al Bundy is fired from his replacement job as a high school security guard in the same fashion as McCord, while the theme song plays. Afterward, while he sulks with his broken night stick, Al quotes the song's lyric to his wife Peggy by asking, "What can I do when I'm branded and I know I'm a man?"