Studies
According to a recent Association of National Advertisers survey on branded entertainment: Madison+Vine: Branded Entertainment Survey, ANA Advertising Financial Management Conference, 05/03/05.
- 80 percent agree B.E provides for alignment of brand with relevant content
- 72 percent believe B.E. has the ability to make stronger emotional connections with the consumer
- 72 percent believe B.E. builds brand affinity with a desired target group/demographic
- 55 percent say B.E. is effective in avoidance of traditional consumer clutter
- 48 percent says B.E. provides for protection from increased consumer control due to new technologies, i.e. TiVo
- 10 percent thinks B.E. is a trendy, sexy, communication tool
(survey respondents are marketers and members of the ANA)
Madison+Vine: Branded Entertainment Survey, ANA Advertising Financial Management Conference, 05/03/05.
Read more about this topic: Branded Entertainment
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