Purpose
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy.
Examples of brand loyalty promotions
- My Coke Rewards
- Pepsi Stuff
- Marriott Rewards
Read more about this topic: Brand Loyalty
Famous quotes containing the word purpose:
“I have no purpose to introduce political and social equality between the white and black races. There is a physical difference between the two, which, in my judgement, will probably for ever forbid their living together upon the footing of perfect equality; and inasmuch as it becomes a necessity that there must be a difference, I ... am in favour of the race to which I belong having the superior position.”
—Abraham Lincoln (1809–1865)
“But this fully answered John’s purpose toward Betty, for as she did not understand, she highly admired him; and he concluded by again repeating that learning was a fine thing for a man but ‘twas both useless and blameworthy for a woman either to write or read.”
—Sarah Fielding (1710–1768)
“A major misunderstanding of child rearing has been the idea that meeting a child’s needs is an end in itself, for the purpose of the child’s mental health. Mothers have not understood that this is but one step in social development, the goal of which is to help a child begin to consider others. As a result, they often have not considered their children but have instead allowed their children’s reality to take precedence, out of a fear of damaging them emotionally.”
—Elaine Heffner (20th century)