Brand Licensing in India
The liberalisation of the Indian economy in 1992 brought a slew of international brands to India. Many of these brands have been licensed to Indian companies. Arvind Brands represent Wrangler, Arrow, Nautica, Jansport and Kipling. The Murjani Group is the licensee for FCUK and Tommy Hilfiger. Beverly Hills Polo Club (BHPC) is licensed to Spencers Retail. Extend Brands represent the No Rules brand in India.
Character Licensing is another big licensing segment of brand licensing in India. The big players in the character licensing industry in India are Walt Disney, Viacom, Extend Brands and Cartoon Network Enterprises. Characters licensed out by Walt Disney are evergreen children characters like Mickey Mouse, Donald Duck. Viacom has brought in popular characters from Nickelodeon like Dora The Explorer and SpongeBob SquarePants. Extend Brands represents classic characters like Popeye the Sailorman, Betty Boop and Baby Popeye.
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