Key Problem Fields
The experience of more than 80 companies operating worldwide shows that a systematic feasibility, consistent implementation and complete control are the key problems of brand implementation. Five large stumbling blocks stand in the way of effective implementation:
- Inadequate communication
- No situation and needs analysis
- Lack of consequence
- Undefined processes
- Fragmented (organizational) structures.
Read more about this topic: Brand Implementation
Famous quotes containing the words key, problem and/or fields:
“This is the Key of the Kingdom:
In that Kingdom is a city;”
—Unknown. This Is the Key (l. 1–2)
“The perfect detective story cannot be written. The type of mind which can evolve the perfect problem is not the type of mind that can produce the artistic job of writing.”
—Raymond Chandler (1888–1959)
“The need to exert power, when thwarted in the open fields of life, is the more likely to assert itself in trifles.”
—Charles Horton Cooley (1864–1929)