The Measurement Angle
Much internal communication and employee engagement practice is based on measurement of effectiveness or business contribution. The key elements in creating a model of employee engagement is the measurement of "engagement drivers" -- that is, what are the factors or combinations of factors which have an impact on productivity and commitment and can be monitored and addressed through people, process or technology changes?
Many of the “engagement drivers” currently in use internally are HR focused, and in many cases do not delve deeply into the employee’s role in delivering the brand/customer experience as a distinct element.
Read more about this topic: Brand Engagement
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